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OVERVIEW

Making golf your game, through a new beginners golf club. We designed an experience for kids to get introduced to the game of golf at a fraction of the cost.

ROLE

Concepting
Product Innovation
Social
User Journey
UX/UI

Toolkit

Cinema 4D
Illustrator
Figma
Photoshop

Project Type

Group Project

Background

800 public golf courses have closed in the last decade, making it harder for beginners and junior golfers to explore the game traditionally. But what about those who aren’t looking to play traditionally? They may turn to a phenomenon known as urban golf, but within that space there aren’t many courses in accessible places and good facilities are hard to come by.

problem

Golf suffers from "country club" syndrome

Opportunity

What if kids in urban areas could be introduced to golf without their parents worrying about the costs or logistics?

solution

A new golf club that addresses the limitations of urban areas such as space all while keeping the costs low without giving up good quality.

01 | The Golf CLub

The golf club can be taken apart to become two separate pieces, the club head and the shaft. When a kid outgrows the shaft, instead of buying a new club they would only need to buy a new one. A common concern for parents when buying clubs for their child was how long it would take for their child to outgrow something. Golf clubs can be an investment, so finding a way to help reduce cost was important.

HOW IT WORKS

02 | touchpoints

REFLECTION

This project really allowed me to tap into the curiosity of my inner child and explore a sport I knew nothing about. It was a huge learning curve but I really got to delve deep into understanding golf and allow my natural questions to flow. It was rewarding to fully immerse myself into a new culture and come up with a feasible solution.

Team

Francine Townes-Jackson (AD)
Hunter Mott (ST)
Joe Brooks (CBM)

Leon Brewington (CBM)
Nebraska White (CW)

32 PLUS

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