Creating a platform aimed at helping black and brown women navigate their BMI - a standard tool used in the health field that doesn't take black and brown women's bodies into consideration.
Black women are unfairly penalized by an outdated measure – the BMI. BMI and WC guidelines were derived from studies of predominantly white and European populations. Since then research and studies have shown that African Americans have lower total and abdominal fat mass compared to white women, making the BMI a terrible way to measure Black women. It is clear that black women shouldn’t be measured the same as white women because the threshold is different. This is important because your BMI is used to measure risk of developing type 2 diabetes, hypertension, high cholesterol, and heart disease.
The BMI gives black women a warped view of their health and bodies.
Start conversations that shed light on these disparities and challenges societal standards, not only of beauty but also of health.
Launch a platform in response to the inequitable use of the BMI chart that creates a space for women to relearn how to love and care for their bodies.
A 32 Plus scale you can purchase for your home. Link the scale to your 32 Plus app via bluetooth to track key measurements but also be reminded that you are not defined by the numbers.
Link your Hulu account to the 32 Plus app and be notified directly whenever a live discussion is happening.
Sometimes we need to sit with the negative things we were told about our bodies when we, black women, were younger - that's what my team and I did. This project was created from endless girl chats about how things are and how we can change those harmful narratives.
Robin Richardson (AD)
Nikki Powell (CW) *was part of first iteration