32 PLUS

OVERVIEW

Creating a platform aimed at helping black and brown women navigate their BMI - a standard tool used in the health field that doesn't take black and brown women's bodies into consideration.

ROLE

Augmented Reality
Concepting
Persona
Strategy
UX/UI

Toolkit

After Effects
Illustrator
Figma
Photoshop
Spark AR

Project Type

Group Project

Background

Black women are unfairly penalized by an outdated measure – the BMI. BMI and WC guidelines were derived from studies of predominantly white and European populations. Since then research and studies have shown that African Americans have lower total and abdominal fat mass compared to white women, making the BMI a terrible way to measure Black women. It is clear that black women shouldn’t be measured the same as white women because the threshold is different. This is important because your BMI is used to measure risk of developing type 2 diabetes, hypertension, high cholesterol, and heart disease.

problem

The BMI gives black women a warped view of their health and bodies.

Opportunity

Start conversations that shed light on these disparities and challenges societal standards, not only of beauty but also of health.

Solution

Launch a platform in response to the inequitable use of the BMI chart that creates a space for women to relearn how to love and care for their bodies.

01 | Out of home

A poster advertising 32 PlusA poster advertising 32 Plus

02 | APP

03 | Product

A 32 Plus scale you can purchase for your home. Link the scale to your 32 Plus app via bluetooth to track key measurements but also be reminded that you are not defined by the numbers.

04 | Hulu intergration

Link your Hulu account to the 32 Plus app and be notified directly whenever a live discussion is happening.

REFLECTION

Sometimes we need to sit with the negative things we were told about our bodies when we, black women, were younger - that's what my team and I did. This project was created from endless girl chats about how things are and how we can change those harmful narratives.

Team

Robin Richardson (AD)

Nikki Powell (CW) *was part of first iteration

32 PLUS

FILA X TITLEIST

AWUJ

IN TRUTH