32 PLUS

OVERVIEW

Creating a platform aimed at helping black and brown women navigate their BMI - a standard tool used in the health field that doesn't take black and brown women's bodies into consideration.

ROLE

Augmented Reality
Concepting
Persona
Strategy
UX/UI

Toolkit

After Effects
Illustrator
Figma
Photoshop
Spark AR

Project Type

Group Project

Background

Black women are unfairly penalized by an outdated measure – the BMI. BMI and WC guidelines were derived from studies of predominantly white and European populations. Since then research and studies have shown that African Americans have lower total and abdominal fat mass compared to white women, making the BMI a terrible way to measure Black women. It is clear that black women shouldn’t be measured the same as white women because the threshold is different. This is important because your BMI is used to measure risk of developing type 2 diabetes, hypertension, high cholesterol, and heart disease.

problem

The BMI gives black women a warped view of their health and bodies.

Opportunity

Start conversations that shed light on these disparities and challenges societal standards, not only of beauty but also of health.

Solution

Launch a platform in response to the inequitable use of the BMI chart that creates a space for women to relearn how to love and care for their bodies.

01 | Out of home

02 | APP

Onboarding

Inclusive messaging and language with a short, guided quiz to curate home screen content.

Homepage

Keep track of how you're feeling
and how your day is going. Join
live Instagram TV workshops or prerecorded content.

Workshops

Curated content based on different topics: boundaries, self love, affirmations, love, health, body image, and habits.

Circles

Finding a circle of women with similar experiences can be difficult. Take a short quiz to identify personal values and be presented with circles to join.

Discussions

Jump in to conversations with others about timely topics and bookmark interesting content to join at any point.

Profile

View past workshops and track all progress that's being made. Receive badges when milestones are completed.

03 | Product

A 32 Plus scale you can purchase for your home. Link the scale to your 32 Plus app via bluetooth to track key measurements but also be reminded that you are not defined by the numbers.

04 | Hulu intergration

Link your Hulu account to the 32 Plus app and be notified directly whenever a live discussion is happening.

05 | Gif Keyboard

Finding animated stickers and gifs for black people is hard. You can find it all in one place with the 32 Plus keyboard.

06 | AR FILTER

Be reminded of your power and all things great with a daily inspiration instagram filter.

REFLECTION

Sometimes we need to sit with the negative things we were told about our bodies when we, black women, were younger - that's what my team and I did. This project was created from endless girl chats about how things are and how we can change those harmful narratives.

Team

Robin Richardson (AD)

Nikki Powell (CW) *was part of first iteration