Background

800 public golf courses have closed in the last decade, making it harder for beginners and junior golfers to explore the game traditionally. But what about those who aren’t looking to play traditionally? They may turn to a phenomenon known as urban golf, but within that space there aren’t many courses in accessible places and good facilities are hard to come by.

Survey

3/4

81%

3/4

respondents who considered themselves golfers were introduced to the sport before the age of 12 years old

of those respondents were introduced to the sport through their parents

of non-golfers cited cost of equipment as a top 4 reason for not playing the sport

Painpoints

long distance

stuffy eliteist climate

boring/ slow pace

difficult sport technique

lack of diversity

lack of women golfers

too costly/kids grow fast

hard to find time to play

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